The role of the Communications and Donor Development Specialist is to develop and implement IAMAT’s communications strategy consistent with our brand and mission. You will help innovate and enhance the organization’s presence with donors and stakeholders, including reaching out to new audiences. You will also provide expertise and guidance on communications strategic planning as we revise our brand strategy.
The Communications and Donor Development Specialist works in a collaborative environment and is supervised by the Executive Director.
IAMAT’s Communications and Donor Development Specialist is:
- A self-starter; can work independently and takes initiative without being prompted.
- Committed to producing quality work.
- Detail-oriented but able to “zoom out” and see the big picture.
- Confident to leverage and expand IAMAT’s presence among travellers and the travel health sector.
- A problem-solver; makes good decisions and is responsive to change.
- Able to remain focused and stay on deadline when working under competing priorities.
- Team-oriented and has strong interpersonal skills.
- Committed to health promotion and working for a non-profit.
- At ease working in a small office setting.
- Communications and marketing (65%)
- Fine-tune and implement IAMAT’s communications and marketing plan and social media strategy ensuring that messaging is consistent with IAMAT’s brand and voice.
- Reach out to IAMAT’s target audience and outreach to reporters, travel writers, health practitioners, and travel organizations.
- Plan, write, and coordinate content for IAMAT’s website, Blog, eNewsletters, Google Ads, and social media platforms, including basic graphic design and photo editing.
- Plan, suggest design ideas, and edit marketing collateral such as tipsheets and other relevant digital and print materials.
- Coordinate workflow with web/print designers and printing companies, including reviewing copy and proofs for all publications.
- Set goals and track metrics to measure the impact of marketing efforts, including social media, traditional media, website, and Google Ads.
- Stay up-to-date on the latest digital communications and marketing trends, identify issues and recommend solutions.
- Guide IAMAT’s revised brand and communication strategy.
- Donor development (25%)
- Plan, write, and edit member communications, including email onboarding and letters and coordinate direct mail and email campaigns.
- Develop and execute IAMAT’s new donor recruitment for the travel medicine scholarship and legacy giving programs.
- Work with IAMAT’s Membership Officer to track donor development metrics and recommend best practices for new and long-time members.
- Stay up-to-date on the latest donor management trends, identify issues and recommend solutions.
- Improve the donor experience by engaging members to participate in surveys, contests, and other online-based activities.
- Supportive functions (10%)
- Provide marketing support for IAMAT’s projects with partner organizations.
- Carry out other specific projects determined collaboratively by staff, including the ability to respond to urgent issues that may arise from time to time.
- Attend weekly staff meetings to report on progress and participating in work plan discussions.
- Participate in setting performance goals and performance review check-ins.
- 3-5 years of communications experience (can be a combination of education and work experience).
- Degree or diploma in communications, public relations, marketing, journalism, fundraising or a related field.
- Media relations experience. Experience with travel or health media is an asset.
- Excellent writing and editing skills, including research and fact-checking skills, and wordsmithing expertise.
- Experience creating content and managing social media for a non-profit organization or business.
- Experience with developing and executing a strategic communications plan.
- Strong understanding of SEO and experience with WordPress, MailChimp, Google Analytics and Google Ads (experience with Google Grants for Non-Profits is an asset), and social media platforms.
- Strong data analysis and data visualization skills (ability to analyze data in Excel and identify, explain, and graph trends).
- Keen eye for maintaining consistent branding across print publications, web, social media, and other materials (e.g. PowerPoint presentations, posters).
- Experience in health communication.
- Experience with direct mail and email fundraising.
- Experience with non-profit organizations or membership-based organizations.
- Basic graphic design skills.
- A second language is an asset.
- Full-time, permanent position.
- Hours: 9:00am – 5:00pm, Monday to Friday at IAMAT’s Toronto office.
To apply, please email your cover letter and CV to firstname.lastname@example.org with ‘Communications and Donor Development Specialist’ in the subject line.
Closing Date: October 14, 2018
We thank all applicants for applying, however, only those selected for an interview will be contacted.
IAMAT is an inclusive workplace and is committed to accessibility, diversity and equal opportunity. If you are contacted regarding a job opportunity or testing, please advise if you require accommodation.